ABOUT US
MediaXchange is an independent media consultancy agency, specialized in media planning & media buying for multi-channel advertising campaigns as well as the development of special projects.
We work on a local, national and international scale providing companies support in media buying, business development, trade marketing and Corporate Barter.
Thanks to our entrepreneurial background, we are able to guide and support clients with their communication strategy.
MediaXchange is not merely a media agency, but rather it is a real business partner who can transform the client’s needs concerning media planning, by virtue of the distribution activity it carries out on its own behalf.
WE ARE PARTNERS OF
COMPANIES
COMMUNICATION AGENCIES
MEDIA CENTERS AND ADVERTISING DEALERS
SERVICES
PLANNING OF ADVERTISING CAMPAIGNS
MediaXchange offers activities and services to optimize the media investments of its clients.
There is also a dedicated automotive and mobility unit, on which we have extensive experience.
Online: Social, Google Ads, programmatic, mobile ads, hyperlocal, email marketing, drive to store, drive to site.
Offline: Daily and periodical press, OOH and DOOH (Out Of Home and Digital Out Of Home), radio, cinema, TV and addressable TV.
Consulting
Closely following our clients from briefing to strategic guidance in order to determine the best opportunities.
Planning
Over a decade of experience in planning online and offline media campaigns.
Trading
Optimisation team always active to ensure the best campaign results in real time.
Corporate Barter
Possibility of financing advertising campaigns through the sale of products, resulting in a financial, commercial and logistical advantage.
SUSTAINABILITY
Sustainability has become an increasingly common theme and close to everyday life. In recent years, the population’s awareness of sustainability concepts has grown exponentially.
Almost 2 out of 3 Italians say they would be prepared to spend more for a sustainable product and almost half of the population would like to do more to understand whether a company is really committed to sustainability, thus confirming that the role of people is increasingly decisive in guiding the choices of companies. (Ipsos survey)
At Mediaxchange, as a media consultancy agency we assist Italian SMEs in better intercepting the appropriate audience sensitive to the topic of sustainability. The latter has become a key factor in optimising media campaigns and offering strategic media solutions enhance this aspect.
Thanks to our experience in planning cross-media advertising campaigns, we are able to make the most of your products and your company, helping you achieve the 17 ONU 2030 goals.
OUR VALUES
Performance
We believe that the goal of every business is to achieve significant economic results in terms of sales.
MediaXchange follows this path to ensure positive results are achieved through effective and efficient communication.
Team
People are the key to ensuring strategic and operational support to our customers.
We believe that people are a fundamental added value for any business.
MULTI CHANNEL COMMUNICATION
Digital and traditional media.
MediaXchange for a synergistic management of all the points of contact between the company and customers (online and offline).
Geo Localization
Attention towards the needs of the territory is at the heart of MediaXchange’s experience.
We can plan campaigns in a widespread manner throughout Italy as well as internationally.
Tech & Data driven
Technology and the use of data are a fundamental added value in communication activities.
We start from in-depth knowledge of our customers through exclusive insights and use the best technology platforms to guarantee excellent results.
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